Archive for September, 2008

Do You Craft Blog? Are You Thinking about Craft Blogging? »

I’ve got a very important gift for you at the end of this article but let me start by saying that if you don’t have a craft blog you are seriously missing out. I mean big time.
I can’t state strongly enough how I feel about that. A craft blog costs absolute peanuts to set up [...]

Craft business online basics - managing information »

When you’re focusing on selling your crafts online it’s easy to overlook perhaps the internet’s greatest asset - the availability of free information.
We can use this information for the benefit of our craft business. We can keep an eye on new advances that might help our blog or website, or how we market and sell [...]

The Number One Question to Ask When Naming a New Business »

This article comes from guest writer Phil Davies, President of Tungsten Brand Marketing. He has some important points to make for every young craft business - online or off.
After nearly twenty years of corporate branding experience, the same question still arises when naming a new business - “What is the most important factor when deciding [...]

Don’t let your customer just wander off! »

When we’re selling crafts online we’d all like to think that every visitor to our website will be a customer. It’s not true of course, no more than every visitor to a high street store buys something. However, just because our customer is leaving empty-handed it doesn’t mean we can’t get some value out of [...]