The Crafts Blog

Selling crafts online, like selling anything, is to some extent a numbers game.
If you can get your craft in front of more people you stand a better chance of making a sale, right? Stands to reason.
But testing the best method of doing that can be expensive online. Pay per click advertising can be very effective [...]

I hope you’ve either got a craft blog, or you’re seriously thinking about it. They’re low cost, easy to use and the most powerful tool you can have for (a) getting your message across to your customers and (b) doing well in the search engines.
You almost can’t do anything wrong if you’ve got a blog. [...]

A lot craftspeople at one time or another consider writing a craft book. Why not? It’s hugely satisfying personally and can be very rewarding financially.
Traditionally though, it’s been difficult to break into, controlled by big publishing houses where sadly the bean-counters have as much say in whether a book was printed as anyone with craft [...]

If someone could show you a way to get your craft business in the top 10 at Google, in several different categories, and at no cost, you might be a bit dubious but you’d have to look into it, right?
In fact a method does exist. It’s a proven marketing technique that’s been used very effectively [...]

This article comes from guest writer Phil Davies, President of Tungsten Brand Marketing. He has some important points to make for every young craft business - online or off.
After nearly twenty years of corporate branding experience, the same question still arises when naming a new business - “What is the most important factor when deciding [...]

Not too long ago writing a craft book was a distant dream for many of us. You might have a good idea but finding a publisher and convincing them to invest in you was a bit of a struggle to say the least!
Now there’s nothing to stop you doing it yourself. Write your craft book, [...]