The Crafts Blog

Selling crafts online, like selling anything, is to some extent a numbers game.
If you can get your craft in front of more people you stand a better chance of making a sale, right? Stands to reason.
But testing the best method of doing that can be expensive online. Pay per click advertising can be very effective [...]

I suppose I should start with an apology to Stephen Sondheim whose mid sixties musical inspired this article title! If you don’t know what I’m talking about, never mind, let’s get on with some ideas about how to sell crafts online and how forums can help.
I’m big on craft blogs because I believe they have [...]

In my opinion a home based craft business can do no better than a blog to promote itself. I run several craft businesses and they are either 100% self-contained blogs or they have other blogs supporting them.
Bottom line? If your craft business does not have a blog, you’re loosing out.
Blogging is no longer in its [...]

Selling crafts online is getting easier all the time. The latest developments in blogging mean you can have both an ideal communication method and a super-efficient shop set up in the same package. Except for a few dollars a month for hosting, you can get it all going for nothing.
Beyond your own craft items you [...]

Visitors to this craft blog will by now have realised that I’m quite a fan of blogging.
Great for communicating with your prospects and customers, loved by search engines, a huge range of plug-ins are available to expand it’s capabilities… what’s not to like?
The only thing that’s been something of a stumbling block has been using [...]

If you’ve been looking at selling crafts online and haven’t yet started to build your own craft website then you’ve almost certainly looked at Etsy. It’s a cross between an online auction (you pay to list your craft items) and a normal online store where you pay a small percentage to Etsy for handling the [...]

If you’re selling crafts online then one way to increase your income and get more money out of your site visitors is to use affiliate programs.
Put simply, you recommend someone else’s product and, if a sale is made as a result, you get a commission. At it’s very basic level you need nothing more than [...]

If you’re selling crafts online you probably keep in touch with your customers via email, right? Somewhere on your computer you have a list of everyone who has bought from you, their name and their email address. If you’re not doing that, you’re letting money get away. Someone who has bought your crafts once could [...]

I love discovering clever ways that people are marketing their craft  businesses. We can all learn something from innovators.
My friend Xandra at Craftbooksnow.com has just told me about this scrapbook business and how they’re promoting their scrapbooking pro course. If scrapbook making is one of the crafts you’re involved in I thoroughly recommend you check [...]

The best customer for your online craft business is the one who comes to your craft website, buys something, is delighted with it and returns time and time again…
A couple of hundred of those and you’d be set for life, right?

So how come so many crafts websites leave it completely to chance? Doesn’t it make [...]