In my opinion a home based craft business can do no better than a blog to promote itself. I run several craft businesses and they are either 100% self-contained blogs or they have other blogs supporting them.

Bottom line? If your craft business does not have a blog, you’re loosing out.

Blogging is no longer in its infancy. It’s a mature platform for divulging information to potential customers that is simple to use, popular with search engines and equally popular with people.

Why wouldn’t you run a craft business blog? The software is free, and it’s even a piece of cake to set up…

…or that’s what everyone tells you…

Truth is, while software like Wordpress (which I highly recommend) is indeed free, and relatively simple to install if you know your ftp (Wordpress call it their “famous 5 minute install”) that isn’t the end of the story.

If you want an efficient and profitable blog that pulls in the customers you’ll need a few additional bits and pieces (plug-ins) and you need to sort out a few vital settings within your blog.

So like a lot of things, it’s not complicated on the face of it (and definitely not rocket science) but more like a day to set up than five minutes.

Still well worth doing. Don’t under-estimate the power of blogging. Done properly, the reward for effort can be remarkable. People are earning six figure incomes from this stuff!

But for it to be effective and efficient in your craft business you need to do it right. The big question if you’re not blogging at the moment is where do you find the information you need to set up a powerful, high performing blog that will fulfill all this promise?

The Wordpress site has a remarkable amount of free information, and a search of Google will find you all sorts of help. If you have the time to investigate, experiment and learn new skills, you can do it all for remarkably little investment. Say $10 a month?

But what if you don’t have the time or the inclination? Well here’s the unashamed plug for one of my own businesses!

I run another blog at Firstmoneyonline.com. It’s not specifically about crafting (although many of my clients are craft businesses), it’s about how to put together your own home based business blog.

For just a few dollars more than doing it entirely on your own you can have one-to-one tuition, consultation and support.

I’m not going to give you full details here, there’s quite a lot to it and it’s all explained at Firstmoneyonline.com/business-blogging-system. As I write this there are a few places left before the planned price rise but as I don’t update the site daily you’ll want to check it out soon.

Any questions, just use the “Contact Us” form you’ll find at the blog and I’ll get straight back to you.

Like it? Please bookmark and share...